What is

Print media is one of the original forms of marketing and advertising. This particular form of marketing has produced good results time and time again. Print media is most effective when utilized in conjunction with a multitude of content marketing strategies. Print media utilizes pictorial and written forms of information and advertisement that are distributed throughout newsletters, newspapers, flyers, scholarly journals, pamphlets, and magazines. 

Press conferences, press releases, news interviews, and public speaking engagements are also considered forms of print media. The digital era of today is taking over many of the traditional avenues where print media used to be key. That doesn’t mean that it doesn’t exist anymore. Books, magazines, pamphlets, flyers, and other forms of print media are still utilized globally by millions. Some people prefer print media over digital media. Not everyone utilizes computers these days. Print media also finds itself a very successful place at seminars, expos, and storefronts. 

Don’t be fooled into thinking that print media is no more. It is very much still alive and widely utilized globally by consumers looking to learn more information about products, brands, goods, and services. Print media services like those from 18Bricks could be just the thing you need to help you reach the goals you are looking to achieve.

What is

Print Media

This form of advertising unlike digital media is more permanent and has a longer lifespan. Someone could look at your information utilizing a digital platform and be done with it in just a few seconds. In comparison print media is picked up, looked at, placed back down, picked up again, etc. It also makes for great referencing. Imagine if all restaurant menus were online. A great example of the power of print media would be to look at what the simple idea of printing collector cards did for perspective industries. From baseball to baseball cards, Pokémon to Pokémon cards and so on, we have seen them achieve incredible success using print media in conjunction with other forms of content marketing. Media companies that only produce online content are typically excluded from print media.

Print media just like any other form of marketing must be done strategically in order to be the most effective. Determining the proper avenue and placement of print media is imperative for its success. You may think that print media would involve any kind of wording or pictures that has to be printed rather than be physically or digital. Print media does not include text-based online content. This falls under the category of SEO copy. Traditional avenues of print media have found themselves facing obstacles with the new digital era. Environmental issues are a major concern anytime print material is created. This is an area that is best handled by choosing the option of printing any kind of media on recycled paper. Other options such as hemp paper are also starting to surface that are helping keep print media in the loop. One of the largest forms of print media out there still to this day would be newspapers.

18Bricks Offers Top Quality
print Media Services
Across the UK

Many newspapers offer the option of online readership but some of the oldest and longest running ones out there still produce paper copies. You don’t have to let the challenging world of print media complicate your business endeavors. By utilizing a company that understands print media and how it works you can still use this form of marketing to your advantage. Print media when used in conjunction with content marketing techniques such as PPC, inbound marketing, email marketing, and more, it can more than help produce the results you are looking for. 

You do not have to face the task of handling print media on your own. In fact, it is in your best interest to work with someone who has detailed knowledge of print media and the necessary connections to help you get that print in front of the right audience. When you’re looking for quality print media services 18Bricks is there to help you. Knowing when and where to place your print media in the UK is our specialty and why many have chosen our services for their print media.

Increase Brand Awareness

Active, strong brand management should always increase the awareness of your brand. By increasing the awareness of your brand in a positive light, you in return, build trust with your target audience.


Not only will customers become loyal to your brand as trust is gained and maintained through brand management, but they can also become the most prominent ambassadors for your brand. When consumers find a product they love, that works great and is backed by a brand with positive values and public reputation, they will tell others. This, in return, means more sales, more trust, and more loyalty amongst your target audience.

Increase the value of your products

As your brand awareness grows in a positive light along with the trust of your potential customers, how consumers value your product should also change increasing the overall value of your brand.


Proper brand management, especially over a long period of time, should result in customer loyalty. If you offer a great product at a competitive price that is backed by trust, your customers will become loyal and continue to come back time and time again for what your company offers, be it old or new products.

directly influence your target audience's buying decisions

When your brand has a positive representation through brand management, it should have a direct influence on the choices made by consumers when it comes to purchasing your products or products from your competitors. By building trust and increasing your brand’s value through proper management, when it comes time to buy a product like the one offered by your brand, your target audience should think of no other brand than yours.

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